PREMIUM HYDRATION

There are three categories of hydration drinks: hypertonic, hypotonic and isotonic. Most hydration drinks are hypertonic (leading sports drinks and coconut waters) or hypotonic (low calorie and zero calorie drinks). These beverages cause a delay in hydration and can result in cramping or sluggishness. Hoist is an isotonic beverage. Its perfectly isotonic formula flows right through your stomach, without delay, to instantly replenish your body and mind.

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Hypertonic formulas are too dense in carbohydrates and electrolytes. They force the body to pull stored water into the gut, creating a delay in hydration and possibly resulting in muscle cramps and sluggishness.

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Hypotonic formulas do not contain enough carbohydrates or electrolytes. They force the body to pull stored electrolytes into the gut, creating a delay in hydration and improper electrolyte balance.

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Isotonic formulas contain the perfect balance of water, carbohydrates and electrolytes that the body needs. Isotonic beverages are absorbed directly into the bloodstream, providing instant hydration.

PERFECTLY ISOTONIC HYDRATION

Osmolality is a measure of density and is expressed in units of measurement known as osmoles or milliosmoles, per 100g of solvent (mosm/kg). The more particles a sports drink contains (such as carbohydrate, electrolytes, amino acids, antioxidants, protein or flavoring), the higher its osmolality.

Controlling the osmolality of an energy/sports drink is key to its effectiveness. Optimal absorption occurs within the body when a drink’s solution is equal in osmolality to one’s natural osmolality level.

Your gut and plasma have an osmolality level of 250-300mosm/kg. When you exceed this osmolality level, you divert water, energy and blood to the digestive system and away from the working muscles. This diversion limits the body’s ability to absorb water, thus effecting hydration and performance output.

For optimal performance, you want working muscles to be hydrated and the gut to be free of excess water. In addition, properly hydrated muscles will help prevent gastric distress when the body is under stress from high performance output.

Hoist has created an all-natural product that is perfectly isotonic. Hoist contains only what you need in your water bottle, nothing extra. There are no fillers, binders, high fructose corn syrup, dyes or artificial sweeteners.

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Carbohydrates

Unlike average sports drinks that only contain one source of carbohydrate (Maltodextrine); Hoist contains two unique carbohydrates. The dynamic combination of Crystalline Fructose and Dextrose (Glucose) provides you with more energy through your nutrition than a single carbohydrate source.

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Electrolytes

Hoist contains an electrolyte blend comprised of Sodium Chloride, Potassium Chloride, Magnesium and Calcium. Sodium Chloride, a salt that carries an electrical charge, makes up half of the electrolyte blend in Hoist. The primary function of Sodium is to transport water to your cells by moving it over cellular boundaries.

Importance of Hydration

Hydration affects the body in several different aspects. Did you know that if you’re thirsty, you’re already dehydrated?

  • In saliva and stomach secretions, it helps digest food.
  • In blood, it helps transport nutrients and oxygen to all the cells of the body.
  • In body fluids, it helps lubricate joints and cushions organs and tissues.
  • In urine, it carries waste products out of the body.
  • In sweat, it removes body heat generated during exercise.

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