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THREE SCARY FACTS ABOUT DEHYDRATION

Staying hydrated is good for the body: it lubricates your joints, carries fluid to all your internal systems to help them function, helps your body maintain a healthy temperature, even clears your skin of toxins to make it more radiant.

WHY INEZ DRINKS HOIST
In 2013, I started running and lost 100 pounds. After that, I started short running races—I never planned to do any distance. But when I was all set to run the Disney 5K one year, a friend who was planning...
WHY ONE FAMILY PHYSICIAN RECOMMENDS HOIST TO HIS PATIENTS
While Hoist originated as a workout hydration solution (and hangover cure), truth is, hydration’s impact reaches far beyond an active day or a crazy night. So, Hoist’s impact does too. Over the past few years, we’ve heard more and more stories...
LIFE AT HOIST: MEET ROBBIE
Robbie has worked at Hoist since 2011. “I wear many hats,” he says to describe what he does. And he does: from active merchandising to meeting buyers to planning events. His official title is Field Merchandising and Marketing Manager in...
LIFE AT HOIST: MEET ANGIE
Angie is Hoist’s Field Merchandising and Marketing Manager, covering North Carolina, most of South Carolina and Virginia. Her job includes merchandising stores, going in to see what product is there and if it’s priced correctly, backstocked, etc. She’s on the...
LIFE AT HOIST: MEET MAURA
Maura Brooks is the merchandiser and marketing manager for the southeast region, which includes Florida, Georgia and the southern part of South Carolina. In addition to merchandising stores and running in-store samplings, she has brand ambassadors she manages. One of...
WHEN IT COMES TO HYDRATION, THE SCIENCE IS CLEAR.
Their tests relied on the Beverage Hydration Index (BHI). That’s a new analysis tool designed to assess the short-term hydration potential of different beverages by measuring urine volume.  
TRIATHLONS CHANGED CHRIS GLASS’S LIFE
Chris Glass’s fitness story starts in 2015 when he weighed in at just over 305 lbs. With a lot of work travel and back surgery, staying healthy was a challenge. That wasn’t okay with him. So we asked Chris to...
DEXTER FINDS INSPIRATION IN HOIST’S FLAVORS
When it comes to Hoist, Dexter doesn’t exactly seek optimum hydration. But he does leverage another one of Hoist’s strengths, the taste, by creating cool summer cocktails and smoothies that look too good to drink. “Cooking was always my hobby,” says Dexter,...
SUSANNE AND PHILLIP SURVIVE THE SUMMER HEAT
Her husband, Phillip, has always been sensitive to the heat. She first realized the extent of it 10 years ago when they went camping and biking with their cousins. Phillip got hot—not unexpectedly—and he drank plenty of water to hydrate....
MIKE MENDOZA FUELS UP TO RUN MORE 70.3 IRONMAN TRIATHLONS THAN ANYONE IN THE WORLD
But that’s not the best part. He also raised over $42,000. Every penny went to veterans in need. This year, Mike is positioned to break his records—for both 70.3 Ironman Triathlons and money raised for the Semper Fi Fund, an...
HYDRATION FACTS
For optimal performance, you want working muscles to be hydrated and the gut to be free of excess water. In addition, properly hydrated muscles will help prevent gastric distress when the body is under stress from high performance output. There’s...
AVOIDING SUGAR CAN STILL TASTE SWEET
Scott Sherbondy drinks three orange Hoists a day. For him, it’s all about staying healthy. While he’s always been thin, there’s heart disease and diabetes in his family. So at age 30, Scott gave up soda for Lent and never...
WHY CHARLES NEVER LEAVES HOME WITHOUT HOIST
In Spring 2017, Charles Gilmer started feeling tired… all the time. It seemed like maybe pollen affected him, so he went to the doctor for allergies. After several rounds of medication and even shots, nothing happened. He didn’t feel any...
HOW DO YOU HYDRATE?
Our bodies need the perfect blend of water, electrolytes and carbohydrates. Know the science behind what you’re drinking. Want to know more? Read about the science of hydration.  
WITH HOIST, RUNNER AMY ROBILLARD FINISHES AS STRONG AS SHE STARTS
On Thanksgiving Day, 2016, Amy Robillard ran Cincinnati’s annual Thanksgiving Day 10K Race, like she had done for years. Coming through the finish line, she randomly grabbed a Hoist to hydrate for the next part of her workout, her post-race...
MASON HIGH SCHOOL HYDRATES THEIR ATHLETES WITH HOIST
For about two years now, Mason High School athletes have been drinking Hoist. All thanks to Athletic Trainer Kathy Bernard, who discovered it accidentally. “I didn’t really know we had options outside of Gatorade or similar competitors,” she said. Then...