While Hoist originated as a workout hydration solution (and hangover cure), truth is, hydration’s impact reaches far beyond an active day or a crazy night. So, Hoist’s impact does too.

Over the past few years, we’ve heard more and more stories of people finding relief or pursuing health with Hoist. Like Charles, who’s battling cancer. Or Scott, who has a family history of heart disease and diabetes.

There’s a good reason for this: the formula behind Hoist is scientifically proven to hydrate most effectively. And as physicians discover Hoist, more and more of them are recommending them to patients for a variety of reasons. We met with Dr. Joshua Bradford, a family physician in South Charleston, West Virginia, who told us more about why he loves Hoist.

A General Hydration Problem

A lot of people, in general, don’t hydrate well. They actually dehydrate well, because they drink a lot of sugar-loaded and caffeinated drinks with little water intake,” says Dr. Bradford.

He sees this play out with his patients. “My patients are ages 4 to 101, and there’s a need for hydration across the board. But I see the effects of dehydration with my older population—people with chronic kidney disease, diabetes, thyroid problems, high blood pressure. If you’re dehydrated, your blood pressure’s going to run higher. If you have renal problems, your kidney function is going to continue to decline. Hydration affects everything.”

Many of his patients, however, don’t like drinking water because there’s no flavor to it. “They end up drinking Gatorade,” Dr. Bradford says, “Which they think is great for them. But it’s really not. A lot of these sports drinks have a large gram content of sugar, just one form, or high fructose corn syrup. Not the best to be intaking period, let alone with chronic medical problems.”

Recently, he was explaining why a sports drink isn’t a good alternative to one of his patients. “I told him, it’s what we call hypertonic, not to mention it’s got a ton of sugar in it. When people aren’t drinking enough water—and are already dehydrated—their bodies are more hypertonic. So if you give them a hypertonic drink, they’re not going to absorb as much of it. It’s might even further dehydrate them because their body is trying to equal out the hypertonicity of the drink.” With an isotonic drink, however, the body is going to absorb more of the hydration.

So Dr. Bradford recommends Hoist instead. The isotonicity, the low sugar content (with the formula of sugars carefully engineered for the purpose of rapid hydration), and the natural flavor truly make it an ideal hydration solution.

Discovering a Hydration Solution

Finding this option happened accidentally though. “I stumbled across Hoist in a gas station in Cincinnati once when I was there,” says Dr. Bradford. He was thirsty and looking for a good option, so he picked up a bottle, looked at the back of it and bought it. “I thought, ‘Oh man, this is really good,’” he recalls. (His favorite flavor? Strawberry Lemonade!) “But the thing that impressed me most is the way it’s made.”

He bought several bottles, and his whole family loves it. “We’re all active—my kids, ages 8 and 11, are in several competitive and traveling sports, and I run,” Dr. Bradford explains, “So we all enjoy Hoist.” But Dr. Bradford drinks it more for general hydration. “I don’t like water; I like flavor. Everybody has to drink some water, but Hoist is a good supplement to my water intake.”

Hoist, it is!

Now, Dr. Bradford doesn’t recommend anything but Hoist. “There really isn’t another drink sold at stores that I love for hydration for the general population. That’s something that’s overlooked.”

He elaborates. “Many times, when we’re talking about sports drinks, we’re only looking at people who exercise, but there’s so much more to hydration and the overall well-being of a person in general. You know, you’ve got people 60-70 years old who aren’t as mobile, but hydration’s still very important for them.”

When we asked him if there’s anything else he wanted to add about Hoist, Dr. Bradford answered immediately: the taste! “There are some bad-tasting drinks out there,” he says, “Everything revolves around the senses, and our sense of taste and smell is a big determinant of what we put in our bodies. When something tastes good, people are more likely to drink it.”

The problem is, some things taste good but they’re bad for you. Often, if they’re good for you, sometimes they don’t taste so great. Dr. Bradford explains, “I meet a lot of people who don’t like water because there’s no taste. But if I can convince them to give up drinking soda, which is very bad for you, or sugar-filled sports drinks, and to start drinking Hoist, that makes a BIG difference.” In the long run, this leads not only to weight loss because of less caloric intake but also controls diabetes better, maintains or improves kidney function, regulates blood pressure, the list goes on.

In other words, Dr. Bradford recommends Hoist because it keeps his patients healthier.