Why Inez Drinks Hoist

In 2013, I started running and lost 100 pounds. After that, I started short running races—I never planned to do any distance. But when I was all set to run the Disney 5K one year, a friend who was planning to run the Disney half marathon said she couldn’t do it, so I ran it […]

Life at Hoist: Meet Robbie

Robbie has worked at Hoist since 2011. “I wear many hats,” he says to describe what he does. And he does: from active merchandising to meeting buyers to planning events. His official title is Field Merchandising and Marketing Manager in Texas, which means he’s on the road promoting Hoist in all kinds of ways. Or […]

Life at Hoist: Meet Angie

Angie is Hoist’s Field Merchandising and Marketing Manager, covering North Carolina, most of South Carolina and Virginia. Her job includes merchandising stores, going in to see what product is there and if it’s priced correctly, backstocked, etc. She’s on the road four days a week visiting stores and running sampling events. Without even being asked, […]

Life at Hoist: Meet Maura

Maura Brooks is the merchandiser and marketing manager for the southeast region, which includes Florida, Georgia and the southern part of South Carolina. In addition to merchandising stores and running in-store samplings, she has brand ambassadors she manages. One of her biggest customers is military bases who order 8 + cases per flavor per week. […]

Why One Family Physician Recommends Hoist to His Patients

While Hoist originated as a workout hydration solution (and hangover cure), truth is, hydration’s impact reaches far beyond an active day or a crazy night. So, Hoist’s impact does too. Over the past few years, we’ve heard more and more stories of people finding relief or pursuing health with Hoist. Like Charles, who’s battling cancer. […]

When it comes to hydration, the science is clear.

Their tests relied on the Beverage Hydration Index (BHI). That’s a new analysis tool designed to assess the short-term hydration potential of different beverages by measuring urine volume. Download your copy here. Or read the original article.

Triathlons Changed Chris Glass’s Life

Chris Glass’s fitness story starts in 2015 when he weighed in at just over 305 lbs. With a lot of work travel and back surgery, staying healthy was a challenge. That wasn’t okay with him. So we asked Chris to tell us the story of what changed—and, of course, how Hoist fits into it.

Dexter Finds Inspiration in Hoist’s Flavors

When it comes to Hoist, Dexter doesn’t exactly seek optimum hydration. But he does leverage another one of Hoist’s strengths, the taste, by creating cool summer cocktails and smoothies that look too good to drink. “Cooking was always my hobby,” says Dexter, “It was very therapeutic.” He grew up in Port Arthur, Texas, with roots […]