Life at Hoist: Meet Robbie

Robbie has worked at Hoist since 2011. “I wear many hats,” he says to describe what he does. And he does: from active merchandising to meeting buyers to planning events. His official title is Field Merchandising and Marketing Manager in Texas, which means he’s on the road promoting Hoist in all kinds of ways. Or […]

Life at Hoist: Meet Angie

Angie is Hoist’s Field Merchandising and Marketing Manager, covering North Carolina, most of South Carolina and Virginia. Her job includes merchandising stores, going in to see what product is there and if it’s priced correctly, backstocked, etc. She’s on the road four days a week visiting stores and running sampling events. Without even being asked, […]

Life at Hoist: Meet Maura

Maura Brooks is the merchandiser and marketing manager for the southeast region, which includes Florida, Georgia and the southern part of South Carolina. In addition to merchandising stores and running in-store samplings, she has brand ambassadors she manages. One of her biggest customers is military bases who order 8 + cases per flavor per week. […]

Dexter Finds Inspiration in Hoist’s Flavors

When it comes to Hoist, Dexter doesn’t exactly seek optimum hydration. But he does leverage another one of Hoist’s strengths, the taste, by creating cool summer cocktails and smoothies that look too good to drink. “Cooking was always my hobby,” says Dexter, “It was very therapeutic.” He grew up in Port Arthur, Texas, with roots […]

Why Charles Never Leaves Home Without Hoist

In Spring 2017, Charles Gilmer started feeling tired… all the time. It seemed like maybe pollen affected him, so he went to the doctor for allergies. After several rounds of medication and even shots, nothing happened. He didn’t feel any better. He went back, this time for a blood test. Turns out, Charles had cancer. […]