I bike, run, workout and teach fitness daily. Never was big on neon-colored sports drinks, and water was boring. So I walked around in a lot of body pain, mainly due to dehydration. Hoist really makes a huge difference. I feel much less pain, healthier; I like the science behind it and the purity of the formula. My friends who drink alcohol also swear by it as their new anti-hangover prevention and relief! Dump your over-priced "koolaid" and step up to this.