What is Hoist?
Hoist is 12 very fluid ounces of pure hydration designed to help you feel better faster.
How it works
More than 70% of your body is made up of water. So to put it simply, when you get dehydrated, you’re going to feel terrible. According to the Mayo Clinic*, the effects of dehydration are as follows: dry, sticky mouth, sleepiness or tiredness, thirst, decreased urine output, dry eyes, muscle weakness, headache and dizziness or lightheadedness.
But why do you feel this bad? And, more importantly, how can you reverse it? Drinking water is a good start, but if you’ve really pushed yourself (gone on a bender, exercised like crazy or simply sweated your ass off) you could use an extra push to feel better faster. And that push is Hoist. Why? Because it’s packed full of electrolytes.
What's so great about electrolytes?
Essentially, you could say that electrolytes are salt. And your body needs salt more than you would probably guess. In fact, the fluids in your body including blood and plasma are similar to seawater and have a high concentration of sodium chloride (salt).
Why so much salt? Because, they're electrically charged. Hence "Electro"lytes. And they are what your cells (especially those of the nerve, heart and muscles) use to maintain voltages across their cell membranes. They carry nerve impulses and muscle contractions across themselves and to other cells.
When you get dehydrated, your electrolytes are being depleted and the chemical balance within your body is thrown out of whack. And you feel like garbage. Thus, whether you're running a marathon, or partying like a rock star, the results are the same:
- You feel awful the next morning.
- You need a Hoist to get you back up to speed.
