As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President Kelly Heekin told FoodNavigator-USA.
![From hangover cure to military contract: Hoist targets expanded consumer base, distribution](http://drinkhoist.com/cdn/shop/articles/Screen_Shot_2023-02-22_at_10.46.51_AM.png?v=1677080890)