HOIST in the News

HOIST the Off Roading Hydration Choice for the Summer
HOIST provides premier and easy-to-transport hydration perfect for summer travels. 
HOIST Supports Veterans Through Renewed Partnership with Team Red White & Blue

Now in its third year, HOIST will be sponsoring a leg of the Team RWB Old Glory Relay, which brings the beloved American flag from a special trip oversees back to U.S. soil.

HOIST IV-Level Hydration Sponsors U.S. Army Best Ranger and International Sniper Competitions
HOIST is thrilled to sponsor two respected events in the U.S. Army community: the 40th annual Best Ranger Competition and the International Sniper Competition. 
HOIST & MedCo Partner to Expand Accessibility of Rehydration Products
HOIST and MedCo have announced their partnership to expand the accessibility of rehydration products to athletes, athletic trainers, and sports medicine professionals alike.
HOIST IV-Level Hydration to Propel Veterans’ Well-being to New Heights as Official Hydration Partner of WarriorWOD
HOIST is thrilled to announce its latest partnership with South Carolina based WarriorWOD– a leading nonprofit organization dedicated to helping veterans recover from PTS and other invisible wounds through exercise, nutrition and mentorship.
HOIST IV-Level Hydration Announces Partnership with Archbishop Moeller High School
HOIST is thrilled to announce its latest partnership as the official hydration partner of Archbishop Moeller High School, located in Cincinnati. 
New Products: C4’s Popsicle Collab, Plus Liquid Death, Mortal Kombucha, HOIST and More
Ohio-based hydration beverage producer HOIST has unveiled its latest flavor, Blaze Orange, made in collaboration with outdoor lifestyle brand Realtree.
Hoist gets together with outdoor company Real Tree for a reskin of its Orange Hydration Drink
Beverage and hydration company Hoist has partnered with the outdoor lifestyle brand Real Tree for a special edition version of its signature Hoist Hydration Drink featuring an unmissable, eye-catching label design. 
HOIST IV-Level Hydration Announces Latest Blaze Orange Flavor in Collaboration with Realtree
HOIST announces Blaze Orange in collaboration with Realtree, the leading outdoor lifestyle brand in the hunting industry. 
A Few of My Favorite Firearm Things (and More) from 2023
These items may have been introduced throughout the year, but for me they have extraordinary longevity.
Hydration and Why It Matters
HOIST’s Alyssa Hall - also known as Aly From Alabama - joins Gun Talk Hunt’s Kevin “KJ” Jarnagin for this podcast episode.
HOIST IV Level Hydration Announces Partnership with Melissa Bachman
HOIST® one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with Melissa Bachman.
We Love It: HOIST’s New Flavor is the (Black) Cherry on Top of Your Next Range Event

An official drink of the U.S. Department of Defense, this electrolyte replacer gets you range-ready—faster.

Black Cherry comes to the menu of Hoist’s flagship sports drink IV-Level Hydration
Sports drink specialist Hoist and its flagship product, IV-Level Hydration, have a new flavor out this week, featuring an eye-catching shade to its label.
HOIST Introduces New Black Cherry Flavor, Coming to Select Kroger Stores in 2024
HOIST, a hydration beverage company, has launched its latest flavor, Black Cherry, providing a rich flavor profile that consumers can look forward to this season.
HOIST® Celebrates Veterans Day with Team Red, White & Blue, Chadd Wright and GOVX

HOIST is proud to honor all who have served and are currently serving our country this Veterans Day.


HOIST to Serve as Official Hydration Partner of RFK Racing
HOIST®, one of the fastest growing hydration beverages in the U.S., and NASCAR’s Roush Fenway Keselowski (RFK) Racing have teamed up for a multi-year partnership launching in 2024, which will see the fast-moving brand serve as the official hydration partner of RFK.
HOIST Announces Partnership with Murray Road Agency
HOIST®, one of the fastest growing beverage products in the United States, is excited to announce its partnership with Murray Road Agency as their public relations agency of record.
Team RWB, HOIST Announce Expanded Partnership in Support of Veterans’ Health and Wellness

Proceeds of Online Sales to Support Veteran’s Mental and Physical Health

From hangover cure to military contract: Hoist targets expanded consumer base, distribution
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President Kelly Heekin told FoodNavigator-USA.