HOIST in the News

HOIST to Serve as Official Hydration Partner of RFK Racing
HOIST®, one of the fastest growing hydration beverages in the U.S., and NASCAR’s Roush Fenway Keselowski (RFK) Racing have teamed up for a multi-year partnership launching in 2024, which will see the fast-moving brand serve as the official hydration partner of RFK.
HOIST Announces Partnership with Murray Road Agency
HOIST®, one of the fastest growing beverage products in the United States, is excited to announce its partnership with Murray Road Agency as their public relations agency of record.
Team RWB, HOIST Announce Expanded Partnership in Support of Veterans’ Health and Wellness

Proceeds of Online Sales to Support Veteran’s Mental and Physical Health

From hangover cure to military contract: Hoist targets expanded consumer base, distribution
As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President Kelly Heekin told FoodNavigator-USA.
Hoist Expands with Greater Cincinnati School Athletic Department Deals
Fast-growing hydration drink maker Hoist has sold its product to about 20 high schools in Greater Cincinnati, spurring its growth.
Hoist Looks for Capital to Make Timely Retail Push Brand Looks to Capitalize on ‘Rapid Hydration’ Trend Without Going Into 'Hole.'
'We’re Not Desperate,” Co-founder Says, Thanks to Military Focus. Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders.
Eyeing ‘Next Level,’ Hoist Aims For Sustainable Growth

Having established its place within a competitive category set, hydration drink brand Hoist is looking to push its business to the next level with the introduction of a new format, additional distribution partners and, ideally, a forthcoming influx of capital.

 

HOIST AND REALTREE TEAM UP TO GO ROAD TRIPPIN’ TOGETHER
Preferred hydration for the U.S. Military to be official partner during upcoming hunting season.
CINCINNATI-BASED HOIST IS READY FOR THE NEXT LEVEL

Too legit to quit. After what seemed like one setback after another, local hydration drink HOIST is finally taking off.

 

HOIST IS IN THE BUSINESS OF HYDRATING
Hydration is all the rage these days it seems.
ST.BERNARD-BASED HOIST SPORTS DRINK FINDS A FRIEND IN U.S. MILITARY
Hoist, a St. Bernard-based maker of an electrolyte sports drink, is playing a small role in the developing conflict in Ukraine. 
CINCINNATI HYDRATION DRINK MAKER'S SALES SKYROCKET
A Cincinnati hydration drink maker has become an overnight sensation after spending a decade developing and refining its product.
HOIST GROCERY PRESENCE CONTINUES TO GROW IN SOUTHEAST
HOIST, a fast-growing electrolyte hydration drink based out of Cincinnati, has expanded its grocery portfolio to include 1,100 Food Lion and 150 Publix stores across the Southeast.
HOIST MILITARY GRADE HYDRATION POWDER NOW APPROVED FOR US MILITARY RATIONS PROGRAM
Hoist, a premium hydration beverage company, continues to make significant strides within the United States Military.
HOIST DONATES HYDRATION DRINKS TO HOXWORTH BLOOD CENTERS
The makers of Hoist, a premium hydration drink that provides IV-level hydration in a bottle, announced today that they will be donating bottles to Hoxworth Blood Centers.
HOIST EXPANDS DISTRIBUTION IN THE WEST
Hoist, a hydration beverage company based in Cincinnati, continues its explosive growth with expansion westward.
KROGER ADDS CINCINNATI BEVERAGE COMPANY'S PRODUCTS
Hoist fast-acting hydration beverages will be carried on the shelves of more than 300 Kroger stores beginning in April.