HOIST in the News

Michael Hemsworth — December 16, 2025 — Lifestyle References: drinkhoist & beveragedaily Hoist Military Hydration Powder has been launched by the rapid hydration brand in a series of new flavors to support consumers on the hunt for effective ways to stay hydrated. The electrolyte drink...

From coffee to kombucha, we take a look at some of the new beverages launching around the globe

HOIST Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO. Founded in 2009, Hoist was a pioneering brand for the enhanced hydration trend, touting...

HOIST has made a name for itself in hydration with a wide variety of formats, including ready-to-drink bottles, squeeze pouches, and powder in stick packs. Among its more traditional supplement-style options is the Military Hydration Powder Stick Pack, designed for...

HOIST Hydration Heavies Up on Seasoned Bev Pros Led by Vitaminwater, Rowdy Vet Lorber as CEO; Woodruff, Keeney Also on Team Now Cincinnati-based HOIST Hydration, which can claim to be a domestic pioneer of rapid hydration segment but in a...

HOIST IV-Level Hydration is proud to support military, veterans, outdoorsman and 2A advocates with its hydration solutions.

HOIST Announces Retail Expansion with Publix

THE STEEP CLIMB up Stony Lonesome Road is harrowing, even for the fittest of Army's football players. When the shuttle buses aren't running in the winter, team members hoof it from their barracks to the Kimsey Athletic Center for offseason mat...

Fans and followers can grab the new Folds Of Honor-supporting Five Star Punch starting this week through drinkhoist.com.

Replenishment and renewal is necessary for optimum performance in the mountains. HOIST is there to lift you up.

HOIST launches new flavor in collaboration with Folds of Honor. 

HOIST® is thrilled to welcome Gerry David as the new chairman of the board of directors.

HOIST® is thrilled to announce its retail expansion with grocery powerhouse Giant Food, also known as Giant-Landover.

What is your favorite deer-stand snack? Six Realtree pros share their go-to goodies

While some outdoor gear is essential for everyone, this list is tailored specifically for women to help them prepare for long backcountry hunts.

HOIST® is proud to announce its latest initiative in the outdoor space

In many regions, hunters use the thick of summer to start preparing for a successful hunting season ahead. 

HOIST was chosen as Food & Bev Magazine's top health-driven products of 2024.

 

HOIST is excited to announce its partnership with HMY Yacht Sales as a sponsor of the highly anticipated 2024 HMY Lowcountry Cup Fishing Tournament.

HOIST provides premier and easy-to-transport hydration perfect for summer travels. 

Now in its third year, HOIST will be sponsoring a leg of the Team RWB Old Glory Relay, which brings the beloved American flag from a special trip oversees back to U.S. soil.