HOIST in the News

HOIST is thrilled to announce its latest partnership with South Carolina based WarriorWOD– a leading nonprofit organization dedicated to helping veterans recover from PTS and other invisible wounds through exercise, nutrition and mentorship.

HOIST is thrilled to announce its latest partnership as the official hydration partner of Archbishop Moeller High School, located in Cincinnati. 

Ohio-based hydration beverage producer HOIST has unveiled its latest flavor, Blaze Orange, made in collaboration with outdoor lifestyle brand Realtree.

Beverage and hydration company Hoist has partnered with the outdoor lifestyle brand Real Tree for a special edition version of its signature Hoist Hydration Drink featuring an unmissable, eye-catching label design. 

HOIST announces Blaze Orange in collaboration with Realtree, the leading outdoor lifestyle brand in the hunting industry. 

These items may have been introduced throughout the year, but for me they have extraordinary longevity.

HOIST’s Alyssa Hall - also known as Aly From Alabama - joins Gun Talk Hunt’s Kevin “KJ” Jarnagin for this podcast episode.

HOIST® one of the fastest growing hydration beverages in the U.S., is thrilled to announce its latest partnership with Melissa Bachman.

An official drink of the U.S. Department of Defense, this electrolyte replacer gets you range-ready—faster.

Sports drink specialist Hoist and its flagship product, IV-Level Hydration, have a new flavor out this week, featuring an eye-catching shade to its label.

HOIST, a hydration beverage company, has launched its latest flavor, Black Cherry, providing a rich flavor profile that consumers can look forward to this season.

HOIST is proud to honor all who have served and are currently serving our country this Veterans Day.

 

HOIST®, one of the fastest growing hydration beverages in the U.S., and NASCAR’s Roush Fenway Keselowski (RFK) Racing have teamed up for a multi-year partnership launching in 2024, which will see the fast-moving brand serve as the official hydration partner of RFK.

HOIST®, one of the fastest growing beverage products in the United States, is excited to announce its partnership with Murray Road Agency as their public relations agency of record.

Proceeds of Online Sales to Support Veteran’s Mental and Physical Health

As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President Kelly Heekin told FoodNavigator-USA.

Fast-growing hydration drink maker Hoist has sold its product to about 20 high schools in Greater Cincinnati, spurring its growth.

'We’re Not Desperate,” Co-founder Says, Thanks to Military Focus. Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders.

Having established its place within a competitive category set, hydration drink brand Hoist is looking to push its business to the next level with the introduction of a new format, additional distribution partners and, ideally, a forthcoming influx of capital.

 

Preferred hydration for the U.S. Military to be official partner during upcoming hunting season.

Too legit to quit. After what seemed like one setback after another, local hydration drink HOIST is finally taking off.