HOIST in the News

HOIST, a hydration beverage company, has launched its latest flavor, Black Cherry, providing a rich flavor profile that consumers can look forward to this season.

HOIST is proud to honor all who have served and are currently serving our country this Veterans Day.

 

HOIST®, one of the fastest growing hydration beverages in the U.S., and NASCAR’s Roush Fenway Keselowski (RFK) Racing have teamed up for a multi-year partnership launching in 2024, which will see the fast-moving brand serve as the official hydration partner of RFK.

HOIST®, one of the fastest growing beverage products in the United States, is excited to announce its partnership with Murray Road Agency as their public relations agency of record.

Proceeds of Online Sales to Support Veteran’s Mental and Physical Health

As Cincinnati-based, hydration brand Hoist looks to expand its consumer base and move into more retail locations, it is building on a foundation established with the US military, Hoist Co-founder and VP Sales Ben Schmidt and Hoist Co-founder and President Kelly Heekin told FoodNavigator-USA.

Fast-growing hydration drink maker Hoist has sold its product to about 20 high schools in Greater Cincinnati, spurring its growth.

'We’re Not Desperate,” Co-founder Says, Thanks to Military Focus. Military-focused isotonic brand Hoist is on the hunt for outside investment capital to help fund a deeper and eventually wider push into traditional retail markets, according to the brand’s founders.

Having established its place within a competitive category set, hydration drink brand Hoist is looking to push its business to the next level with the introduction of a new format, additional distribution partners and, ideally, a forthcoming influx of capital.

 

Preferred hydration for the U.S. Military to be official partner during upcoming hunting season.

Too legit to quit. After what seemed like one setback after another, local hydration drink HOIST is finally taking off.

 

Hydration is all the rage these days it seems.

Hoist, a St. Bernard-based maker of an electrolyte sports drink, is playing a small role in the developing conflict in Ukraine. 

A Cincinnati hydration drink maker has become an overnight sensation after spending a decade developing and refining its product.

HOIST, a fast-growing electrolyte hydration drink based out of Cincinnati, has expanded its grocery portfolio to include 1,100 Food Lion and 150 Publix stores across the Southeast.

Hoist, a premium hydration beverage company, continues to make significant strides within the United States Military.

The makers of Hoist, a premium hydration drink that provides IV-level hydration in a bottle, announced today that they will be donating bottles to Hoxworth Blood Centers.

Hoist, a hydration beverage company based in Cincinnati, continues its explosive growth with expansion westward.

Hoist fast-acting hydration beverages will be carried on the shelves of more than 300 Kroger stores beginning in April.