When you move, train, sweat, or push through long hours, your body loses more than just water. You lose the minerals that help your muscles stay steady.
Hydration is one of the simplest performance tools you have, yet most people misunderstand what it actually means. They assume drinking any liquid is enough.
The clean-label movement, functional hydration and the rise of superfoods are transforming the food and beverage industry, driving innovation, transparency and health-focused product development.
Michael Hemsworth — December 16, 2025 — Lifestyle References: drinkhoist & beveragedaily Hoist Military Hydration Powder has been launched by the rapid hydration brand in a series of new flavors to support consumers on the hunt for effective ways to stay hydrated. The electrolyte drink...
HOIST Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO. Founded in 2009, Hoist was a pioneering brand for the enhanced hydration trend, touting...
HOIST has made a name for itself in hydration with a wide variety of formats, including ready-to-drink bottles, squeeze pouches, and powder in stick packs. Among its more traditional supplement-style options is the Military Hydration Powder Stick Pack, designed for...
HOIST Hydration Heavies Up on Seasoned Bev Pros Led by Vitaminwater, Rowdy Vet Lorber as CEO; Woodruff, Keeney Also on Team Now Cincinnati-based HOIST Hydration, which can claim to be a domestic pioneer of rapid hydration segment but in a...
THE STEEP CLIMB up Stony Lonesome Road is harrowing, even for the fittest of Army's football players. When the shuttle buses aren't running in the winter, team members hoof it from their barracks to the Kimsey Athletic Center for offseason mat...
