HOIST Hydration is bringing in some seasoned talent to lead a new stage of growth, naming former Rowdy Energy and Vitaminwater marketer Hallie Lorber as CEO. Founded in 2009, Hoist was a pioneering brand for the enhanced hydration trend, touting...
HOIST has made a name for itself in hydration with a wide variety of formats, including ready-to-drink bottles, squeeze pouches, and powder in stick packs. Among its more traditional supplement-style options is the Military Hydration Powder Stick Pack, designed for...
HOIST Hydration Heavies Up on Seasoned Bev Pros Led by Vitaminwater, Rowdy Vet Lorber as CEO; Woodruff, Keeney Also on Team Now Cincinnati-based HOIST Hydration, which can claim to be a domestic pioneer of rapid hydration segment but in a...
THE STEEP CLIMB up Stony Lonesome Road is harrowing, even for the fittest of Army's football players. When the shuttle buses aren't running in the winter, team members hoof it from their barracks to the Kimsey Athletic Center for offseason mat...
Now in its third year, HOIST will be sponsoring a leg of the Team RWB Old Glory Relay, which brings the beloved American flag from a special trip oversees back to U.S. soil.
HOIST is thrilled to sponsor two respected events in the U.S. Army community: the 40th annual Best Ranger Competition and the International Sniper Competition.
