Built for the Mission
HOIST® was created with one mission: deliver rapid hydration to the men and women serving in the world's most demanding environments. Developed to help combat dehydration during military training and operations, HOIST is formulated with the perfect balance of electrolytes, carbohydrates, and fluids to help your body absorb hydration quickly and retain the fluids it needs to perform.
Designed for extreme heat, intense physical exertion, and extended missions, HOIST has earned the trust of service members at home and abroad. It is approved by the U.S. Department of Defense for Operational Rations and Field Feeding, making it a hydration solution relied on by those who operate when performance matters most.
Whether on the battlefield, in training, or recovering after the mission, HOIST helps support hydration, endurance, and mission readiness.
Born from the military, raised on adventure
The formula trusted by the U.S. Military inspired our mission to deliver science-backed rapid hydration for those who demand better than ordinary sports drinks. Today, you’ll find HOIST with service members across the globe and with people right here at home. Athletes, first responders, parents, coaches, and weekend warriors - hydrating smarter and feeling prepared for what’s next.
Today's Students. Tomorrow's Officers.
HOIST fuels Cadets at the U.S. Air Force Academy, West Point, and other prestigious academies nationwide. We’re committed to helping the next generation of military leaders perform, focus, and thrive.
On the ground, around the globe.
Engineered for the realities of the field, from remote posts to humanitarian response, HOIST is utilized in Operational Rations and field feeding. With a global presence, it supports humanitarian missions, helping replenish and rehydrate those affected by natural disasters and international conflict.
giving back
HOIST is committed to providing our best to the American Military. Part of that commitment includes partnering with foundations and programs that support current and retired Service Members.
Folds of Honor
The mission of Folds of Honor is to honor the sacrifice of America's military and first responders by providing educational scholarships to their families.
Operation Ramp It Up
Providing freedom, independence, and accessibility by building and installing wheelchair ramps for Veterans, their families, and others with mobility issues nationwide.
National Ranger Association
Honoring distinguished members of the Ranger community and upholding the values of the Ranger Creed through programs that recognize, support, and celebrate America's Rangers.
SemperFi & America's Fund
Semper Fi & America’s Fund cares for our Nation’s critically wounded, ill, and injured service members, veterans, and military families. Supporting all branches of the U.S. Armed Forces, we provide one-on-one case management, connection, and lifetime support. Today. Tomorrow. Together.