OUR MISSION
HOIST started with a clear mission: keep service members hydrated in the harshest conditions.
We built an isotonic formula, balanced with electrolytes and carbohydrates, to absorb fast and help retain fluids under high heat, heavy loads, and extended ops.
Today, that same formula hydrates service members at home and abroad.
Science-backed. Mission-ready. Battlefield Tested. Warfighter Approved.
Born from the military, raised on adventure
The formula trusted by the U.S. Military inspired our mission to deliver science-backed rapid hydration for those who demand better than ordinary sports drinks. Today, you’ll find HOIST with service members across the globe and with people right here at home. Athletes, first responders, parents, coaches, and weekend warriors - hydrating smarter and feeling prepared for what’s next.
Today's Students. Tomorrow's Officers.
HOIST fuels Cadets at the U.S. Air Force Academy, West Point, and other prestigious academies nationwide. We’re committed to helping the next generation of military leaders perform, focus, and thrive.
On the ground, around the globe.
Engineered for the realities of the field, from remote posts to humanitarian response, HOIST is utilized in Operational Rations and field feeding. With a global presence, it supports humanitarian missions, helping replenish and rehydrate those affected by natural disasters and international conflict.
giving back
HOIST is committed to providing our best to the American Military. Part of that commitment includes partnering with foundations and programs that support current and retired Service Members.
Health4Heroes
Empowering Veterans and First Responders to take command of their health by providing access to health and wellness services.
Warrior WOD
Empowering Veterans through exercise, nutrition & mentorship: A prescription for PTSD recovery.
Folds of Honor
The mission of Folds of Honor is to honor the sacrifice of America's military and first responders by providing educational scholarships to their families.