HOIST is hydration on a whole new playing field. or battlefield.

HOIST® is unlike other hydration drinks because of the way it works in your body. HOIST's specially-formulated blend of carbohydrates, electrolytes, and fluids closely match your body’s natural osmolality, which means HOIST can absorb rapidly without the need for digestion. Not only does HOIST replenish your body immediately, it is clinically proven to keep you hydrated longer than water.  

HOIST is so effective, in fact, it’s been chosen as the electrolyte hydration solution by the U.S. Military and authorized by the Department of Defense. If it’s good enough to keep our Warfighters hydrated, it’s good enough to help you finish whatever mission you’re on, too.

- 3x the electrolytes of traditional sports drinks
- ½ the sugar of traditional sports drinks
- No high-fructose corn syrup
- No artificial preservatives, sweeteners or dyes
- BPA free
- Kosher
- Made in the USA
- 5 delicious flavors

The Science Behind HOIST:

HOIST is clinically proven to:

- Hydrate 110% better than water*

- Keep you hydrated longer than water*

The question is, how? HOIST’s effectiveness has to do with something called osmolality. Osmolality is a measure of how much one substance has dissolved in another substance. The higher the osmolality, the greater the concentration of the dissolved substance. One way to think of it is, osmolality is a lot like density.  

Osmolality is measured in milliosmoles per kilogram (mOsm/kg). Human blood plasma has an average osmolality of 290 mOsm/kg. HOIST’s average osmolality is 280 mOsm/kg. That means HOIST is formulated to match natural human osmolality, so the body doesn’t have to move water, electrolytes, or carbohydrates into or out of your digestive system before absorption. HOIST just goes right to work hydrating, restoring, replenishing, and revitalizing your movement and your focus. 


High Osmolality

Sports drinks that have a high concentration of carbohydrates and electrolytes have a high osmolality. Because of that, they force the body to pull stored water into the gut to mix with the sports drink before it can pass into the bloodstream. This creates a delay in hydration, and can contribute to muscle cramps and sluggishness.


Low Osmolality

The opposite problem exists with hydration solutions like water and zero-calorie sports drinks, because they have a lower concentration of carbohydrates or electrolytes. This means they have a lower osmolality. Because of this, once you drink them, they force the body to pull stored electrolytes into the gut to create the proper osmolality, which also creates a delay in hydration and can cause improper electrolyte balance. This can also cause cramping, sluggishness, or the feeling of “water belly.”

Ideal Osmolality

HOIST is formulated in perfect balance, with the ideal combination of water, carbohydrates, and electrolytes to match the body’s own natural osmolality. That lets HOIST absorb almost instantly, and go to work replenishing your body with what it needs to perform as soon as you drink it.

What's Inside

HOIST has no fillers, binders, high fructose corn syrup, dyes or artificial sweeteners. Just carbohydrates, electrolytes and water. 

carbohydrates

Carbohydrates

Carbohydrates are important because they help provide and store energy in the body. Unlike average sports drinks that only contain one source of carbohydrates (maltodextrin), HOIST contains two unique carbohydrates: cane sugar and dextrose. Together, they provide more nutritional energy than a single carbohydrate can.

electrolytes

Electrolytes

HOIST contains an ideal blend of electrolytes, including sodium chloride, potassium chloride, magnesium and calcium.  They serve a variety of functions in the body, including the regulation of nerve and muscle function, balancing blood acidity and blood pressure, and helping damaged tissue rebuild. 

water

Water

Purified water. Plain and simple.

When to use Hoist?

HOIST is here to help – no matter what mission lies ahead.


EXERCISE

HEAT/SUN RELIEF

HEADACHES & MUSCLE CRAMPS

WELLNESS & RECOVERY

TRAVEL

OVER-INDULGENCE

* Based off clinical research prepared by: William M. Adams, PhD, ATC

Assistant Professor & Hydration, Environment, and Thermal Stress Lab Director Department of Kinesiology

University of North Carolina at Greensboro