HOIST is hydration on a whole new playing field. or battlefield.
HOIST® is unlike other hydration drinks because of the way it works in your body. HOIST's specially-formulated blend of carbohydrates, electrolytes, and fluids closely match your body’s natural osmolality, which means HOIST can absorb rapidly without the need for digestion. Not only does HOIST replenish your body immediately, it is clinically proven to keep you hydrated longer than water.
HOIST is so effective, in fact, it’s been chosen as the electrolyte hydration solution by the U.S. Military and authorized by the Department of Defense. If it’s good enough to keep our Warfighters hydrated, it’s good enough to help you finish whatever mission you’re on, too.
- 3x the electrolytes of traditional sports drinks
- ½ the sugar of traditional sports drinks
- No high-fructose corn syrup
- No artificial preservatives, sweeteners or dyes
- BPA free
- Made in the USA
- 6 delicious flavors
the science behind hoist
HOIST is clinically proven to:
- Hydrate 110% better than water*
- Keep you hydrated longer than water*
The question is, how? HOIST’s effectiveness has to do with something called osmolality. Osmolality is a measure of how much one substance has dissolved in another substance. The higher the osmolality, the greater the concentration of the dissolved substance. One way to think of it is, osmolality is a lot like density.
Osmolality is measured in milliosmoles per kilogram (mOsm/kg). Human blood plasma has an average osmolality of 290 mOsm/kg. HOIST’s average osmolality is 280 mOsm/kg. That means HOIST is formulated to match natural human osmolality, so the body doesn’t have to move water, electrolytes, or carbohydrates into or out of your digestive system before absorption. HOIST just goes right to work hydrating, restoring, replenishing, and revitalizing your movement and your focus.
HOIST has no fillers, binders, high fructose corn syrup, dyes or artificial sweeteners. Just carbohydrates, electrolytes and water.
When to use Hoist?
HOIST is here to help – no matter what mission lies ahead.
* Based off clinical research prepared by: William M. Adams, PhD, ATC
Assistant Professor & Hydration, Environment, and Thermal Stress Lab Director Department of Kinesiology
University of North Carolina at Greensboro