HOIST & MedCo Partner to Expand Accessibility of Rehydration Products

HOIST & MedCo Partner to Expand Accessibility of Rehydration Products

HOIST and MedCo have announced their partnership to expand the accessibility of rehydration products to athletes, athletic trainers, and sports medicine professionals alike. We as firearm owners often see HOIST at SHOT Show and gun ranges across the country to keep us hydrated on hot days, but the value of HOIST hydration extends far beyond the shooting community. It can be especially valuable to high-level athletes who sweat even more than us.

Cincinnati, Ohio – March 13th, 2024 – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce its partnership with MedCo Sports Medicine (MedCo), the leading supplier of athletic training and sports medicine products. This collaboration will make HOIST IV-level hydration products readily available through MedCo’s extensive catalog at medco-athletics.com, providing athletic trainers and sports medicine professionals with a comprehensive range of HOIST hydration solutions.

“We are beyond excited to see HOIST products available on MedCo’s platform,” said HOIST Director of Business Development Rachel Trotta. “MedCo’s reputation for excellence and commitment to providing top-notch rehabilitation products aligns perfectly with our mission to provide rapid recovery to those who need it the most.

With this partnership, MedCo customers will now have access to HOIST’s innovative line of products, including the popular HOIST powder sticks, liquid pouches, powder pouches and ready-to-drink bottles. This expansive product offering will enhance the options available to those managing physical rehabilitation programs, and solidify HOIST’s position as a high-demand resource in the physical therapy and sports medicine industries.

According to HOIST and MedCo, many athletic departments have seen positive results from implementing HOIST in their athletes’ routines. HOIST helps to cut down on cramping, gives athletes more energy through carbohydrates and electrolytes, and enables athletes to perform at their highest levels. Moreover, MedCo is renowned for its commitment to offering the most advanced products and services to help prevent injuries and optimize recovery. This partnership reaffirms HOIST’s position as a go-to brand for hydration needs and allows HOIST to positively impact the lives of even more individuals. As always, let us know all of your thoughts about HOIST and MedCo in the Comments below! We always appreciate your feedback.