When you’re dehydrated, water alone won’t cut it. Neither will traditional sports drinks that are more sugar than substance. That is why we created Hoist. Hoist is isotonic, which means that its formula mirrors the density, or osmolality, of the blood. When you drink Hoist, it is absorbed directly into the bloodstream, providing instant hydration. 

Hoist provides the perfect balance of healthy hydration and great taste for people who have always looked for a hydration solution that can keep up with them.

  • 3x the electrolytes of traditional sports drinks
  • ½ the sugar of traditional sports drinks
  • No high-fructose corn syrup
  • No artificial preservatives or dyes
  • BPA free
  • Kosher
  • Made in the USA
  • 5 delicious flavors


When to use Hoist?

Hoist is here to help – no matter what life throws at you. We are rescue hydration.

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The Science of Hydration:

There are 3 types of hydration drinks on the market: hypertonic, hypotonic and isotonic. Most hydration drinks are hypertonic (leading sports drinks and coconut waters) or hypotonic (low calorie and zero calorie drinks, including water). All these beverages cause a delay in hydration and can result in cramping, sluggishness or “water belly.”

Hoist, if you remember, is an isotonic beverage. It’s perfectly isotonic formula flows right through your stomach, without delay, to instantly replenish your body and mind.

Hypertonic formulas are too dense in carbohydrates and electrolytes. They force the body to pull stored water into the gut, creating a delay in hydration and possibly resulting in muscle cramps and sluggishness.

Hypotonic formulas do not contain enough carbohydrates or electrolytes. They force the body to pull stored electrolytes into the gut, creating a delay in hydration and improper electrolyte balance.

Isotonic formulas contain the perfect balance of water, carbohydrates and electrolytes that the body needs. Isotonic beverages are absorbed directly into the bloodstream, providing instant hydration.

Why is isotonic better?

When a beverage is isotonic, it is absorbed straight into the bloodstream without the need for digestion. For that to happen, it must have the right osmolality, which is a measure of density expressed in units of measurement known as osmoles—or milliosmoles per 100g of solvent (mosm/kg). The more particles a sports drink contains (such as carbohydrate, electrolytes, amino acids, antioxidants, protein or flavoring), the higher its osmolality.

Controlling the osmolality of a beverage is key to its effectiveness. Optimal absorption occurs within the body when a drink’s solution is equal in osmolality to one’s natural osmolality level.

For example, your gut and plasma have an osmolality level of 250-300mosm/kg. When you exceed this osmolality level, you divert water, energy and blood to the digestive system and away from the working muscles. This diversion limits the body’s ability to absorb water, thus effecting hydration and performance output.

For optimal performance, you want working muscles to be hydrated and the gut to be free of excess water. In addition, properly hydrated muscles will help prevent gastric distress when the body is under stress from high performance output.

Hoist’s Isotonic Formula

Hoist formulation provides only what you need, nothing extra. There are no fillers, binders, high fructose corn syrup, dyes or artificial sweeteners. Just carbohydrates, electrolytes and, of course, water.

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Unlike average sports drinks that only contain one source of carbohydrate (maltodextrine); Hoist contains two unique carbohydrates: cane sugar and dextrose. The combination provides you with more nutritional energy than a single carbohydrate source.

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Hoist contains an electrolyte blend comprised of sodium chloride, potassium chloride, magnesium and calcium. Sodium Chloride, a salt that carries an electrical charge, makes up half of the electrolyte blend in Hoist and transports water to your cells by moving it over cellular boundaries.

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Wait. There’s sugar in here?

That’s part of what makes it isotonic! If we took out the carb blend, Hoist would be hypotonic and have to be digested, slowing down the hydration process. A great flavored water, but not a hydration solution. Plus, not all sugar is created equal. The sugar in a piece of fruit is a lot better than, say, a piece of cake. So we put it in just what the body needs—nothing more—fewer calories than in an orange.


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